RETENTION INTELLIGENCE · PUNARA ADVISORY × PUNARA LENS
Your first order is a cost. Your second order is a business.
Punara is the Retention Intelligence firm for Shopify and D2C brands doing ₹10–200 crore ($1M–$25M). Ten published scores rolled into one number — the CIQ — and every recommendation priced in rupees, with a baseline and a deadline, before you spend anything acting on it.
No free audits. No success fees. No 40-slide decks.
PROOF — THE PRE-LAUNCH VERSION
No client logos yet. Here’s what we show you instead.
Punara is new, and we won’t rent credibility — no stock testimonials, no borrowed logos, no invented numbers. The founding client cohort is capped at three brands, on trade terms: named case-study and reference rights in exchange for founding conditions. Until those case studies exist, judge us on what you can verify today:
The method is public.
The Punara Ten scoring rubrics — every component, every weight — are published in full. Grade our work with our own rubric.
The price is public.
The Decode audit is ₹1,95,000 / $2,900, on this page, never free, never discounted — and 100% of it credits against a retainer signed within 60 days. Retainers run ₹1,50,000–₹9,00,000/mo ($2,500–$14,000). Nothing on this site says “contact us for pricing.”
Every recommendation ships with a number, a baseline, and a deadline.
It is the enforceable clause of every proposal. A deliverable that violates it gets rewritten before it leaves the building.
FOUNDING CLIENT COHORT — 3 SLOTS · A TRADE, NOT A DISCOUNT
WHY BRANDS LOSE REPEAT REVENUE
You can see every ad click. You can’t see who’s coming back.
You’ve industrialised acquisition — attribution, creative testing, daily ROAS. Meanwhile the customers you already paid for, the only ones with margin left in them, sit in a list nobody models. Six failures, one pattern:
01Fragmented data.
Shopify, Razorpay, Shiprocket, Klaviyo, Interakt each hold a piece of the customer; nobody joins them — so one buyer appears as three profiles and every number downstream inherits the error.
02Guesswork segmentation.
Demographic hunches send the same 10% code to a full-price loyalist and a lapsed discount-hunter — margin lost in both directions at once.
03Dead lifecycle flows.
The welcome series someone built in 2023 still runs; replenishment, winback, and COD confirmation — the moments with money in them — have nothing running at all.
04No experimentation.
Changes ship on opinion, so wins can’t be repeated and losses can’t be found; revenue moves and nobody can say why.
05Report theatre.
Monthly decks count sends and opens. Activity gets reported, outcomes don’t, and the deck’s real job is to renew the deck.
06One-blast-fits-all.
Every send to everyone borrows revenue from next week, trains buyers to wait for codes, and burns the deliverability you’ll later pay to rebuild.
What the leaks look like in rupees
A ₹40cr brand with half its orders on COD and a 20% RTO rate has ~₹4cr of dispatched orders coming back every year. Freight, reverse logistics, and written-off stock on those parcels typically burn ₹1.2–1.5cr/yr — a line most P&Ls never itemise.
At a 22% repeat rate, 78 of every 100 customers you paid ~₹400 each to acquire never come back — no complaint, no unsubscribe, no signal. One point of repeat rate at this scale is worth roughly ₹44L/yr (15,000 orders/mo × 1 pt × ₹2,200 AOV × 1.1 repeat-order multiplier × 12).
When a third of “repeat” revenue only converts with a code, that isn’t loyalty — it’s margin leaving in instalments. On ₹12cr of repeat revenue at 25% average code depth, the discount-dependent slice costs about ₹1cr/yr in contribution.
None of this is a creativity problem. It’s a measurement problem — and measurement problems have engineering answers.
WHAT PUNARA IS
Agencies execute campaigns. Dashboards report the past. Retention Intelligence prices the future.
Punara is one firm with two inseparable halves. Punara Advisory — consultants who run the method inside your stack and stake their fees on a public score. Punara Lens — the customer intelligence platform that computes the same ten scores those consultants answer to. One scoring engine underneath both, so our advice and our analytics cannot disagree.
At Punara, CRM is not software you buy. It’s a method you run: the Compound Retention Method, executed as a loop that never terminates.
- DECODE
forensic diagnosis of your customer data: all ten scores computed, every revenue leak sized in rupees.
- DESIGN
segment architecture, lifecycle blueprint, and the Loop Ledger: an experiment backlog with a forecast rupee value per test.
- DRIVE
experiments and automations operated inside your stack, weekly cadence, every action tagged to a score.
- COMPOUND
measure lift, bank winners into always-on systems, kill losers, re-score, raise targets. Return to Decode.
ONE FULL REVOLUTION = ONE QUARTER
Punara means “again” in Sanskrit. The second order, the returning customer, the loop run again — that’s the whole company.
WHAT WE DO
If it can’t move a score, we don’t sell it.
Twelve capabilities, each mapped to the Punara Ten score it exists to move. Sold as engagements, never à la carte — “just run our emails” is how retention got broken in the first place.
Retention Marketing
Repeat-purchase strategy tied to your unit economics: which customers, what cadence, what offer depth — designed against a baseline, not a festival calendar.
Moves: Gravity ScoreCustomer Analytics
Your order graph — orders, margins, RTO, repeat cycles — joined across sources, resolved to one identity per customer, and made queryable.
Moves: Signal ScorePredictive Analytics
Churn-risk and next-order-timing models (BG/NBD, XGBoost) tested against a naive baseline — and we publish the lift either way.
Moves: Punara CIQ
Lifecycle Marketing
Moves: Flow ScoreStage architecture from new to loyal to dormant, with rupee-valued transition rules and an owned flow for every slip.
WhatsApp Marketing
Moves: Watertight ScoreOpt-in economics, revenue per conversation, and COD-confirmation flows that intercept RTO before the parcel ships.
Email Marketing
Moves: Vitals ScoreDeliverability remediation, list hygiene, and lifecycle flows scored on inbox placement and attributed revenue — not opens.
CRM Automation
Moves: Autopilot ScoreThe twelve high-value lifecycle moments, each covered by a measured always-on automation instead of a manual blast.
Customer Segmentation
Moves: Flow ScoreBehavioural and predictive segments — not demographic guesses — synced straight into Klaviyo, Interakt, and your BSP.
LTV Optimization
Moves: Gravity ScoreWhich levers move predicted lifetime value for which segments, at what rupee value — ranked before you spend a rupee.
CRO & Experimentation
Moves: Velocity ScoreRepeat-purchase CRO with holdouts, sample-size discipline, and a kill rule: winners banked, losers buried, both logged.
Executive Dashboards
Moves: Altitude ScoreOne operating view for your team, one board view for you: CIQ trend, repeat-revenue mix, leak ledger — weekly and quarterly.
AI Insights
Moves: all tenAsk Veda why a score moved; get the decomposition, the driver, and the next experiment — never a vibe, always a number.
PUNARA LENS
The instrument our consultants answer to.
Every retainer runs on Punara Lens. It reads the stack you already have — Shopify, Razorpay, Shiprocket, Klaviyo, Interakt — and adds zero sending infrastructure: we decide who gets what and why; your existing pipes carry the message.
- Customer Analytics
- AOV, frequency, repurchase latency, and margin by cohort, channel, and first product.
- Revenue & Leak Map
- Every preventable leak — churn, RTO/COD, failed payments, discount abuse — sized in rupees and ranked.
- Customer Timeline
- Every order, message, delivery event, and support ticket for one customer, on one axis.
- Journey Builder
- Design the journey in Lens; compile it to Klaviyo and Interakt. The thinking here, the sending there.
- Retention Attribution
- Flow-attributed revenue measured with holdouts: what your automations actually earned, not what they claim.
- AI Executive Reports
- Veda writes the monthly summary; every number in it traces back to the query that produced it.
Every screenshot on this page is the working product running on realistic seed data — not concept art. From week one of a Decode, these screens show your data.
Explore the platformWHY NOT AN AGENCY
Agencies have hands without models. Tools have models without hands.
We built the third thing: operators accountable to a number that software computes. The honest comparison:
| Capability | Punara | Traditional agency | Freelance operator | Generic CRM agency |
|---|---|---|---|---|
| Proprietary platform | Punara Lens: one engine for scores, predictions, journeys | None — your data lives in their slides | None — a folder of tool logins | White-labels someone else's tool |
| Data-first method | Ten scores computed from your order graph before any recommendation | Campaign calendar first, data after | Whatever worked at the last client | The vendor's playbook templates |
| Published scoring rubrics | Yes — the Punara Ten rubrics are public; grade us with them | No — activity reports | No | No |
| AI on governed data | Veda answers on your resolved, scored data — a number with a source | Generic copy tools | ChatGPT and a prayer | The vendor's black-box “AI” |
| Executive reporting | One page: CIQ delta, banked value, kills, next bets | A 40-slide monthly deck | A WhatsApp message | Platform screenshots |
| Measurable ROI accountability | A fire-us-against-it number: the CIQ, re-scored monthly by software — not by us grading our own work | Counts sends and opens | Counts hours | Counts messages delivered |
| Continuous experimentation | The Loop Ledger: holdouts, forecast ₹ per test, winners banked, losers killed on schedule | Subject-line A/B tests, sometimes | Rare | The vendor's built-in tests |
Scroll → for the agency columns
We also refuse the work that defines an agency — creative-only projects, paid-ads management, execution-only campaigns. If the deliverable is an asset, we’re the wrong firm. If the deliverable is a number that goes up, we’re the only firm.
30 MIN · FOUNDER-LED · NOTHING PITCHED
HOW AN ENGAGEMENT RUNS
Start with the Decode. Stay for the compounding.
- 01
The Decode.
A 3-week paid audit.
₹1,95,000 / $2,900
100% creditable against any retainer signed within 60 days.
Week one: full read access to orders and customers, ingested into Lens, Signal Score computed first — if your data can’t be trusted, that’s finding number one. Week two: all ten scores plus your CIQ, the leak map quantified in rupees. Week three: a 90-day Loop Ledger and a 90-minute readout with your leadership. Never free — a free audit is a lead magnet wearing a lab coat.
- 02
Strategy.
Lever selection ratified with your leadership against the leak map, not against our preferences. Segment architecture, lifecycle blueprint, and Loop Ledger v1: every experiment with a forecast rupee value, a baseline, and a deadline. This document is what the quarterly review will be judged against.
- 03
Data Integration.
The Decode’s one-time ingest becomes permanent plumbing: automated syncs from Shopify, Razorpay, Shiprocket, and your messaging platforms; identity resolution maintained continuously; the ten scores recomputed monthly without anyone exporting a CSV.
- 04
Automation.
The uncovered lifecycle moments get always-on flows, built inside your stack — Klaviyo, Interakt, your BSP — each tagged to the score it should move and measured against a holdout. We add no sending infrastructure of our own, ever.
- 05
Optimization.
Weekly experiment cadence from the Loop Ledger: pre-registered hypotheses, holdouts, win/kill decisions inside one cycle. Winners get hardened into always-on systems; losers get killed and logged with what they cost. You see both lists.
- 06
Continuous Growth.
Quarterly rebaseline: CIQ against target, rupees banked against fees paid, targets raised, Ledger renewed. The tier recommendation is honest in both directions — including downgrade when your team can run the Loop without us. The Altitude Score measures exactly that.
Retainers from ₹1,50,000/mo ($2,500) to ₹9,00,000/mo ($14,000) · flat fee · 3-month minimum · no success fees · annual prepay 10% off — the only discount that exists.
Book a Strategy CallWHAT WE MEASURE
The six numbers we ask to be judged on.
We don’t promise percentages before your baseline exists — a forecast without a baseline is a horoscope. These are the metrics every engagement is scored against, each with the mechanism that moves it and the way it’s measured.
Repeat purchase rate
90-day and 365-day, against a baseline locked before work begins.
Mechanism · lifecycle coverage plus segment-conditioned offers — the right message at the right stage, not more messages.
12-month LTV
Predicted per customer, reconciled against actuals monthly, forecast error published to you.
Mechanism · an LTV-lever plan per segment — cadence, cross-sell, offer depth — ranked by forecast rupee value.
Churn-risk saves
Revenue retained from model-flagged customers, measured against a holdout that received nothing.
Mechanism · churn-risk scoring plus save flows triggered before the silence becomes permanent.
Campaign ROI
Experiment-attributed contribution with holdouts; winners’ value banked as annualised rupees.
Mechanism · the Loop Ledger — forecast value per test before funding, win/kill decisions inside one cycle.
Segmentation precision
Model lift over a recency-only baseline; predicted-vs-actual repeat revenue error, stated plainly.
Mechanism · order-graph features and identity resolution — models fed clean data beat guesses fed everything.
Decision speed
Days from question to numbered answer; share of retention decisions made with a baseline attached.
Mechanism · Lens computes, Veda decomposes, the monthly re-score keeps the scoreboard current.
THE QUESTIONS WE ACTUALLY HEAR
Asked and answered, before the call.
We already have an agency. Why do we need you?
Keep them. Your agency executes campaigns; nobody is pricing which customers will return or auditing what those campaigns are worth. We're the layer above: we hand your agency a scored segment and a forecast, and we measure what they ship — good agencies do better work against a Ledger, because a measured target beats a guess. If your agency resists being measured, that finding alone is worth the audit.
Klaviyo already shows me retention data.
Klaviyo shows what happened inside Klaviyo. It doesn't see your RTO rate, your COD failures, your Razorpay payment retries, your Shiprocket delivery times, or which acquisition cohort is quietly dying — and it will never flag that its own flows are underperforming. We read Klaviyo plus the rest of your order graph and score the whole system. Ask Klaviyo for your CIQ; it doesn't have one.
Why is the audit paid when others offer free ones?
A free audit costs its author nothing to be wrong, and its conclusion was written before your data arrived: "hire us." The Decode is priced — ₹1,95,000 / $2,900 — so it has to stand alone: ten scores, a leak map in rupees, a 90-day plan you could hand to any team, including someone else's. And 100% of the fee credits against a retainer signed within 60 days, so working with us makes the audit cost nothing extra.
We tried retention. It didn't work.
What was the baseline, and what was the test? If there's no answer, that's the diagnosis: it wasn't retention that failed, it was unmeasured retention — campaigns without scores are indistinguishable from luck. Our brand promise exists because of that experience: a number, a baseline, and a deadline on every recommendation, and a monthly re-score that shows in writing whether we're earning the fee.
How fast do we see results?
The Loop Ledger is ranked by payback speed, and the fastest lines are usually leak fixes — RTO interception, failed-payment recovery — which bank inside the first quarter. Repeat-rate compounding is slower: typical engagement arithmetic covers the fee at about +1.4 points of repeat rate, and we never forecast beyond +6 points in year one, whatever a spreadsheet permits. First scores in 14 days. First re-score at day 30. First rebaseline at day 90.
Do you run our campaigns, or just advise?
Both exist, priced separately. Ignite (₹1,50,000/mo / $2,500) is advisory: we decide, your team executes. Momentum and above (from ₹3,00,000/mo / $5,000), we operate inside your stack — Klaviyo, Interakt, your BSP — ourselves. What we never do is execution without the method: "just run our emails" is an agency engagement, and we're not an agency.
What data access do you need?
Read access to orders and customers in week one: Shopify, Razorpay, Shiprocket, and your messaging platforms; anything without a connector arrives as a CSV export. It's a condition of starting, not a request — you cannot score data you cannot see. Eighteen months of order history is enough. Messy is fine; the Signal Score exists to price the mess. Missing is not.
What does it cost?
All of it is on this page. The Decode: ₹1,95,000 / $2,900, one-time, 100% creditable. Retainers: ₹1,50,000–₹9,00,000 per month ($2,500–$14,000), flat, 3-month minimum, no success fees — attribution in Indian D2C is too disputable to price honestly, so accountability lives in a public monthly CIQ instead of a rev-share you'd spend every review disputing. Annual prepay takes 10% off. That is the only discount that exists.
Do you work with brands outside India?
Yes — US, UK, and Australian Shopify brands, priced in USD, delivered remotely. The method was built on the hardest version of the problem — COD economics, RTO, WhatsApp-first customers — and it travels: the scores, the models, and the Loop are identical; only the channel mix changes. If your repeat cycle is under 12 months and your data lives in Shopify, geography isn't the constraint.
THE NEXT STEP
Thirty minutes. Your numbers, not our deck.
A strategy call with the founder — not an SDR — that decides, together, whether there’s enough leak in your business to be worth finding.
- We ask about your numbers. Order volume, repeat rate, COD share, who owns retention. Rough answers are fine — not knowing them is itself a finding, and a common one.
- We disqualify out loud, both ways. Under ₹10 crore, marketplace-only, or looking for pure execution? We'll say so on the call and point you somewhere useful — expect a hard no if the leak isn't there.
- Nothing is pitched. No deck, no proposal, no follow-up sequence. If the leak looks real, the only thing we'll suggest is the Decode — ₹1,95,000 / $2,900, priced right here so the call never has to become a negotiation.
A note from the founder
Punara means “again” — the second order, the returning customer, the retainer re-earned every quarter. I published the Punara Ten rubrics before selling a single retainer because I’d rather be graded than believed. The call is with me, and your numbers set the agenda.
30 MIN · VIDEO CALL · FOUNDER-LED — calendar opens in a new tab
FOUNDING COHORT — 3 SLOTS · A TRADE, NOT A DISCOUNT
Prefer writing first?
Tell us what’s stuck. A person replies within one business day — we read every message because there are three slots and we choose carefully too.
- hello@punara.com
- linkedin.com/company/punara